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SugarLoot We Shot The Moon’s Best Photo Contest
Official Rules

CONTEST BEGINS JUNE 26, 2008 AT 12:01 AM EASTERN STANDARD TIME AND ENDS AUGUST 06, 2008 AT 11:59 AM EASTERN STANDARD TIME ("CONTEST PERIOD"). NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF THE FIFTY UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE 13 YEARS OF AGE OR OLDER. VOID IN PUERTO RICO, GUAM, THE U.S. VIRGIN ISLANDS, AND WHERE PROHIBITED BY LAW.

Sponsor: SugarLoot ("Sponsor") is the sponsor and administrator of the Contest and is responsible for the collection, submission or processing of entries or the overall administration of the Contest. We Shot the Moon (“Prize Provider”) is the responsible for fulfillment of the prizes. Entrants should contact SugarLoot with any questions, comments or problems related to the Contest.

Entry: To enter the Contest you must be a registered member of SugarLoot. There is no charge to become a member of SugarLoot. Through on-screen instructions you will be asked to provide information during the registration process including your first and last name, email address, location and date of birth.

During the Contest Period, you may enter the ‘Best Photo’ contest by visiting www.sugarloot.com and uploading either a photo you are in or a photo you have taken. The photo you enter must be yours. Photos portraying nudity or violence are prohibited. Upload your photo entry along with a caption that explains the photo. Each entry will be given a direct link which you can use to give to friends and family as well as post on blogs, forums and other websites to get others to vote for you.

You may enter the Contest only once. Additional entries will be disregarded. You may remove your entry at any time by clicking the "Remove" link at the top of the entry page. After removing an entry, you may replace it with a new entry.

TO WIN A CONTEST YOU MUST VERIFY YOUR EMAIL ADDRESS. To verify your email now click here.

Any entry which in the sole opinion of SugarLoot is deemed inappropriate or which otherwise violates SugarLoot’s Usage Policy or Terms of Service will be removed, the entrant may be disqualified, and the entry will be disregarded.

Automated or robotic entries submitted by individuals or organizations will be disqualified.

Eligibility: Employees (and employees’ immediate family or household members) of SugarLoot, and its parents, affiliates, subsidiaries, prize suppliers, printers, distributors, advertising and promotional agencies are not eligible to participate in the Contest.

Entry Submissions: Entries must only depict the original work of the Entrant. Entrant hereby represents and warrants that: (1) all Entry Material submitted is wholly original to and created by the Entrant, and has not been copied in whole or in part from any other work (2) the Entry Material is the Entrant’s exclusive work and does not infringe upon or otherwise violate the copyright, trademark, privacy, publicity or other proprietary rights of any third party; (3) the Entrant has the full and exclusive right and authority necessary to submit the Entry Material in the Contest and to grant the rights granted herein and in the Grant of Rights/Release without permission from or payment to any third party; and (4) Entrant meets all the eligibility requirements and has not engaged in any of the disqualifying activity listed in this document.

Privacy: By entering the Contest, you agree to SugarLoot’s use of your personal information as described in the Privacy Policy.

Voting: Anyone who visits the SugarLoot website can view and rate entries on a scale of 1-10 with 10 being the highest point on the scale. Voting for this contest ends on AUGUST 5, 2008 around 12:00 PM Eastern Standard Time. SugarLoot has the right in its sole discretion to maintain the integrity of the Contest including the right to void votes including, but not limited to, the following reasons:

• -Multiple votes from same user from different IP addresses;
• -Mechanical or automated entry votes;
• -Fraudulent entry votes (using a redirect link, a disguised link, or fraudulent etc.);
• -Technical malfunction of servers or internet connection;
• -User(s) recanting their own votes;
• -Technical or content upgrades that render votes incompatible or inconsistent;
• -Mislabeling of voting parameters;
• -Users misunderstanding voting parameters; or
• -Inappropriate conduct in promoting votes (spam, harassment, etc.)

Winner Selection: The SugarLoot staff will select a winner from the top rated photos. The top rated photos will be determined by the highest average score, calculated by adding the rating of each individual vote and dividing that number by the total number of votes. Photos must have a minimum of 200 votes in order to be eligible for prizes. In the event of a tie, the SugarLoot staff will determine the winner based equally on the following: (i) adherence to contest theme and (ii) quality of creative expression.

The winner will be notified by email. The potential winner must accept the Prize within three (3) business days of notification. Any winner notification not responded to or returned as undeliverable may result in Prize forfeiture. The potential prize winner (or if the potential prize winner is a minor, then parent of such potential prize winner) may be required to sign and return an affidavit of eligibility and release of liability within five (5) days of notification. In the event of non-compliance within this time period or if the Prize is returned, refused, or returned as undeliverable, then prize will be forfeited. No substitution or transfer of a prize is permitted except by SugarLoot.

Prizes: One (1) prize winner – The prize winner will receive a Fender electric guitar Approximate Retail Value ("ARV") $300, $200 worth of Jedidiah brand clothing, one (1) We Shot the Moon CD ARV $10 and one (1) We Shot the Moon poster ARV $10.

Ten (10) runners-up- Runners-up will each receive one (1) We Shot the Moon CD and one (1) We Shot the Moon poster ARV $20.

Total ARV of all prizes $720. SugarLoot reserves the right to substitute the Prize, or portion of the Prize, for another prize of equal or greater value. The ARV of the Prize represents SugarLoot’s good faith determination. That determination is final and binding and cannot be appealed. If the actual value of the Prize turns out to be less than the stated ARV, the difference will not be awarded in cash.

General Conditions: Only one Prize per person per household per email address awarded. The Contest is governed by the laws of the United States and New York. All federal, state and local laws and regulations apply. The Contest is not to be used in connection with any form of gambling. Prize will only be awarded and/or delivered to addresses within the United States. All taxes, fees, and surcharges are the sole responsibility of the prize winner. Failure to comply with the Official Rules will result in forfeiture of the Prize. If the Prize is forfeited, an additional Potential Winner will be selected from among the remaining eligible Entries based on the judging criteria attributable to such forfeited prize award. If, by reason of a typographical or other error, more prizes are claimed than the number set forth in these Official Rules , the SugarLoot staff will determine the winner based equally on the following: (i) adherence to contest theme and (ii) quality of creative expression to award the advertised number of prizes available. No more than the advertised number of prizes will be awarded.

Except where prohibited by law, the winner grants (and agrees to confirm that grant in writing) permission for SugarLoot their advertising and promotional agencies, and those acting under their authority to use such winner’s name, photograph, voice and/or likeness, and winning entry (including the display, reproduction and distribution of the entry), for advertising and/or publicity purposes in all media and formats now known or hereafter discovered, worldwide and on the world wide web, without notice, review, approval, or additional compensation. Entrants further agree that SugarLoot, its respective parents, subsidiaries and affiliated companies, advertising and promotion agencies, suppliers, printers, distributors, and the respective officers, directors, employees, representatives and agents of each and any other person or entity related in any way to this Contest (together the "Contest Entities") will have no liability whatsoever for, and shall be held harmless by entrants (and parent/legal guardian if entrant is a minor) against, any and all liability for any injuries, loss or damage of any kind to persons, including death, or property damage resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize, participation in this promotion, or while traveling to, preparing for or participating in any prize-related activity. The Contest Entities expressly disclaim any responsibility or liability for injury or loss to any person or property in connection with the delivery and/or subsequent use of the prizes awarded. SugarLoot makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations apply. SugarLoot will not replace any lost or stolen prize items.

Conduct: The Official Rules will be posted at the Contest Site throughout the Contest. Entrants further agree to be bound by the decisions of the judges, which are final and binding in all respects. SugarLoot reserves the right at its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of any of the Contest or any website; to be acting in violation of the Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SUGARLOOT RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Limitations of Liability: SugarLoot is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error, which may occur in the processing of submissions in the Contest. SugarLoot assumes no responsibility for any misdirected or lost mail, or any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. SugarLoot is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to entrants’ or to any other person’s computer related to or resulting from participating or downloading materials in the Contest. If, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of SugarLoot which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, then SugarLoot reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest. In the event of a dispute concerning who registered online to participate in the Contest, the registration will be declared to have been made by the authorized account holder or the email address submitted at the time of registration. The authorized account holder is defined as the natural person who is assigned to an email address by an internet provider, online service provider, or other organization (e.g., business, education institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide SugarLoot with proof that the potential winner is the authorized account holder of the email address. If a dispute cannot be resolved to SugarLoot’s satisfaction, the entry will be deemed ineligible.

Winners List and Rules: To obtain a printed copy of the name of the winner or a copy of the Official Rules by mail, send the applicable request and a self-addressed, stamped, #10 envelope to: SugarLoot Best Photo Contest, c/o Alloy Media & Marketing, 54 Canal St., 6th Floor, Boston, MA 02114.

Jedidiah is not a sponsor or participant in this promotion and makes no endorsement, either express or implied, in connection with this promotion.

Fender is not a sponsor or participant in this promotion and makes no endorsement, either express or implied, in connection with this promotion.

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